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Mark Boysen

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At Naware, we’re not just building AI-driven solutions. We’re tackling one of the biggest challenges in B2B: the game of weeds. And we’re doing it with the same agile mindset I’ve instilled in countless teams throughout my career. For over 15 years, I’ve helped organizations transform, optimize performance, and innovate. Now, I’m applying those lessons directly—leaning into Product Principles, using AI to drive insights, and creating something that delivers real value. It’s a full-circle moment, taking the values and principles I once taught and putting them to the test in a product of my own.This journey is the perfect blend of everything I’m passionate about: innovation, agile development, and solving tough problems. And while it’s challenging, it’s also the most rewarding work I’ve done yet—because now I get to build, not just advise.