Shelisa Demuth is a strategic communications executive and founder of LAUREL, an agency that specializes in earned media strategy and public narrative development.
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Overview
Shelisa has founded three companies and held communications and executive leadership roles in economic development, family office, private wealth, humanitarian aid and luxury retail. Her career reflects an uncommon combination: deep operational experience in scaling startups and strategic expertise in positioning the leaders who run them.A two-time Knight Foundation grantee, she has spent nearly two decades studying how narratives shape opportunity—and building systems that help leaders tell their stories effectively. She approaches public relations as both practitioner and student: always testing what works, discarding what doesn't, and refining the craft of strategic visibility.
More Info
Shelisa has founded three companies and held communications and executive leadership roles in economic development, family office, private wealth, humanitarian aid and luxury retail. Her career reflects an uncommon combination: deep operational experience in scaling startups and strategic expertise in positioning the leaders who run them.A two-time Knight Foundation grantee, she has spent nearly two decades studying how narratives shape opportunity—and building systems that help leaders tell their stories effectively. She approaches public relations as both practitioner and student: always testing what works, discarding what doesn't, and refining the craft of strategic visibility.
